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Guides for WordPress Store Owners

Know What to Hand Off Before You Hire

Plain guides for WordPress and WooCommerce store owners. What to hand to a person, what to hand to an AI agent, and what to keep yourself.

Stefano Bertoli

by , founder of RuleInside

Latest guides

Start With the Question You Have Today

Voice AI pricing: Stefano Bertoli, founder of RuleInside, with a card reading: Page one quotes voice AI at $0.01 to $2.00 a minute.
AI Voice Agents

Voice AI Pricing: What a Voice Agent Costs an Online Store

What does a voice agent cost an online store? Voice AI pricing per minute, per call and per month, set against an answering service and a hire.

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What is voice AI: Stefano Bertoli, founder of RuleInside, with a card reading: Of 14 firms explaining voice AI, none names WooCommerce.
AI Voice Agents

What Is Voice AI? A Plain Guide for Online Store Owners

What is voice AI for an online store? What it means, how a voice agent answers a call, where it goes wrong, and what it must tell callers.

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Abandoned cart email subject lines: Stefano Bertoli, founder of RuleInside, with a card reading: Shopper left the cart? Of 181 subject lines, only 24 offered a deal.
Checkout and Conversion

Abandoned Cart Email Subject Lines: What 181 Stores Sent

We counted the subject lines on 181 real cart emails from online stores. What they say, what to write, and how to test without trusting opens.

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KPIs for ecommerce: Stefano Bertoli, founder of RuleInside, with a card reading: Top KPI guides with formulas: 6 of 13 get one wrong.
Running an Ecommerce Store

KPIs for Ecommerce: The Numbers a Store Owner Should Know

Which few numbers to watch in an online store, how to work out each one, and where WooCommerce and GA4 show it.

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AI agents for ecommerce: Stefano Bertoli, founder of RuleInside, with a card reading: AI agents for stores? Google's top 15: only 2 answer the phone.
AI Agents

AI Agents for Ecommerce: What They Do and What They Cost

What an AI agent can do in an online store, job by job, what it gets wrong, and how its cost is built: the build, the platform, usage and upkeep.

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Ecommerce consulting explained: Stefano Bertoli, founder of RuleInside, with a card reading: Most ecommerce consulting projects cost under $10,000.
Running an Ecommerce Store

Ecommerce Consulting: What a Consultant Does and When It Pays

What ecommerce consulting covers, what it costs, when it pays for an online store, and which work belongs with a consultant, an agency, a hire or a managed service.

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Managed AI for online stores: Stefano Bertoli, founder of RuleInside, with a card reading: AI in small businesses? 14% fully integrate it.
AI Agents

Managed AI for Online Stores: What It Is and Who Runs It

What managed AI means for an online store, the weekly work of running an AI agent, who answers for its mistakes, and when managed beats a DIY tool.

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Choosing a Zendesk alternative: Stefano Bertoli, founder of RuleInside, with a card reading: Of 14 Zendesk alternatives, only 2 read your orders.
Customer Service

Zendesk Alternatives for Online Stores

Zendesk alternatives compared for an online store: what each one knows about your orders, where it answers, and who sets it up.

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Choosing an AI customer service agent: Stefano Bertoli, founder of RuleInside, with a card reading: Contacting a business? 1% prefer a chatbot. 35% prefer the phone.
AI Agents

The Best AI Customer Service Agents for WooCommerce Stores

Which AI customer service agents read your WooCommerce orders, how each hands over to a person, and who runs it.

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What happens next

Find Out What the Gap Is Costing You

Before you price a hire or a contract, put a number on the thing you are trying to fix. Ten yes or no questions, five minutes, no call.

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