A Fully Managed AI Sales Team, From €397 a Month
We build and run your AI agents from €397 a month, plus €1,200 per agent, once. Or build it yourself from €99 a month, with no setup fee. Unused minutes roll over.
Live in 24 hours · Flat monthly rate · 30-day money-back guarantee
Choose Your Plan
Choose a Managed plan and we build it for you at €1,200 per agent, once: implementation, customisation and optimisation handled. Or choose Self-serve to build the agent yourself, with no setup fee. Unused minutes roll over, so a quiet month funds a busy one.
- Self-serveYou build the agent. We provide the platform and the minutes.€99/moBilled monthly. There is no annual option.About 110 calls, at €0.30 a minuteNo setup fee.Create a Free AccountYour plan
- ✓Unused minutes roll over for twelve months
- ✓No overage rate, ever
You build it- ✓Edit the agent’s full prompt yourself
- ✓Wire your own tool calls
- ✓The developer API, all 15 routes
- ✓Webhooks, call logs and transcripts
Not included- ×Onboarding or account management
- ×The 30-day guarantee
- Run out and the same plan is charged again, at the same price.
- Managed-LiteThe questions you answer all day, off your desk.€397/mo€331/moBilled €3,970/yearBest for stores under 200 orders a month€1,200 an agent to build, onceWaived if you start before 30 NovemberBook a DemoYour plan
- ✓1 managed AI agent
- ✓About 330 calls (1,000 minutes)
- ✓Or 2,000 chat conversations, same pool
- ✓Unused minutes roll over
- ✓3 simultaneous calls
On every plan- ✓Live in 24 hours, done-for-you
- ✓30-day money-back guarantee
- Extra usage €0.45€0.38 a minute
- Managed-StarterThe warmest list you own, and almost nobody calls it.€697/mo€581/moBilled €6,970/yearBest for stores under 500 orders a month€1,200 an agent to build, onceWaived if you start before 30 NovemberBook a DemoYour plan
- ✓2 managed AI agents
- ✓About 660 calls (2,000 minutes)
- ✓Or 4,000 chat conversations, same pool
- ✓Unused minutes roll over
- ✓5 simultaneous calls
Everything in Lite, plus- ✓Calls back visitors who asked and never bought
- ✓Outbound campaigns to your customer list
- ✓Consent built into your checkout
On every plan- ✓Live in 24 hours, done-for-you
- ✓30-day money-back guarantee
- Extra usage €0.40€0.33 a minute
-
Most PopularManaged-GrowthA checkout abandoned right now, and nobody free to save it.€1,397/mo€1,164/moBilled €13,970/yearBest for stores from 500 to 2,000 orders a month€1,200 an agent to build, onceBook a DemoYour plan
- ✓3 managed AI agents
- ✓About 1,470 calls (4,400 minutes)
- ✓Or 8,800 chat conversations, same pool
- ✓Unused minutes roll over
- ✓7 simultaneous calls
Everything in Starter, plus- ✓Follows up abandoned checkouts, with consent
- ✓A dedicated account manager
On every plan- ✓Live in 24 hours, done-for-you
- ✓30-day money-back guarantee
- Extra usage €0.35€0.29 a minute
- Managed-ScaleEvery buyer heard from again, without another hire.€1,970/mo€1,642/moBilled €19,700/yearBest for stores over 2,000 orders a month€1,200 an agent to build, onceBook a DemoYour plan
- ✓5 managed AI agents
- ✓About 2,130 calls (6,400 minutes)
- ✓Or 12,800 chat conversations, same pool
- ✓Unused minutes roll over
- ✓10 simultaneous calls
Everything in Growth, plus- ✓Asks buyers for a review after delivery
- ✓Calls lapsed customers back
- ✓Restock and reorder campaigns
- ✓Your own phone numbers, EU or toll-free
On every plan- ✓Live in 24 hours, done-for-you
- ✓30-day money-back guarantee
- Extra usage €0.30€0.25 a minute
The Ten Jobs. We Take Every Conversation
E-commerce owners handle ten different jobs. Four of them are conversations with a customer, and those four are ours. The other six are operations, and this table says who does them.
| The job | Us? | What that means |
|---|---|---|
| Pre-sales conversations | Ours | Sizing, stock, compatibility, shipping cost, delivery date, answered in seconds. This is the visitor your ads already paid for. |
| Customer support, inbox, tickets | Ours | Order status, tracking and every question after the sale, from your live catalogue and policies, every hour of the week. |
| Sales operations | Ours | Checkout recovery inside the hour, follow-up on visitors who asked and never bought, review requests after delivery, win-back on lapsed buyers. |
| Returns, refunds, chargebacks | Ours | The agent takes the request, checks it against your policy and hands it to you ready to approve. The work is ours. The refund is your call. |
| Ads, media buying, marketing | Not us | An agency or a media buyer. We are what answers the visitor your ads already paid for. |
| Content, social, email marketing | Not us | A freelancer or an agency. Our agents talk to one customer at a time; they do not write campaigns. |
| Dev, site build, tech | Not us | A developer. We install and run the agent ourselves, so this is not work we hand you either. |
| Product listings, catalogue, data | Not us | A VA or a catalogue service. We read your catalogue live; we do not maintain it. |
| Order processing, fulfilment ops | Not us | Your 3PL or your own team. The agent reads order status and tracking to a customer; it does not pick or pack. |
| Bookkeeping, admin, back office | Not us | A bookkeeper. Nothing on this page touches your accounts. |
A support hire works one shift, in one language, across some of these. We take four of them, every hour, in any language. That is the comparison in the table above, and this is its boundary.
Nothing to Pay Before You Go Live
on Lite and Starter
I am covering the implementation cost for stores that come in while I have no public results to show. They are taking the earlier risk, and this is how I price it. The audit is free either way, and it tells you whether this is worth doing at all.
What Changes From Plan to Plan
← Swipe to compare →
| Feature | Lite€397/moBook a Demo | Starter€697/moBook a Demo | Most PopularGrowth€1,397/moBook a Demo | Scale€1,970/moBook a Demo |
|---|---|---|---|---|
| What you are replacing | ||||
| Instead of | a part-time assistant | a €2,500 to €4,000 hire | two €2,500 to €4,000 hires | three €2,500 to €4,000 hires |
| Best for | under 200 orders/mo | under 500 | 500 to 2,000 | 2,000 and up |
| Hours covered a week | 168 (1 AI agent) against ~20 (part-time staff) | 168 (each of 2 agents) against 40 (1 full-time hire) | 168 (each of 3 agents) against 80 (2 full-time hires) | 168 (each of 5 agents) against 120 (3 full-time hires) |
| What actually differs by plan | ||||
| Monthly | €397 | €697 | €1,397 | €1,970 |
| Annual, 2 months free | €331/mo | €581/mo | €1,164/mo | €1,642/mo |
| Setup | €1,200 an agent waived during pre-launch | €1,200 an agent waived during pre-launch | €1,200 an agent | €1,200 an agent |
| Managed agents | 1 | 2 | 3 | 5 |
| Phone conversations | ~330 1,000 minutes | ~660 2,000 minutes | ~1,470 4,400 minutes | ~2,130 6,400 minutes |
| Or chat conversations | 2,000 same pool | 4,000 same pool | 8,800 same pool | 12,800 same pool |
| Minute overage | €0.45 | €0.40 | €0.35 | €0.30 |
| Outbound runs on | phone and WhatsApp, added agent | phone and WhatsApp | phone and WhatsApp | phone and WhatsApp |
| Simultaneous calls | 3 | 5 | 7 | 10 |
| Phone number | your own | your own | your own | your own, EU or toll-free |
| Account manager | shared | shared | dedicated | dedicated |
| Support | Email, 1 day | Email, 1 day | Priority chat, 24 hrs | Priority chat, 24 hrs |
| Agents built for you | ||||
| Follow-up agent | +€1,200 | ✓ | ✓ | ✓ |
| Checkout recovery agent | +€1,200 | +€1,200 | ✓ | ✓ |
| Review agent | +€1,200 | +€1,200 | +€1,200 | ✓ |
| Win-back agent | +€1,200 | +€1,200 | +€1,200 | ✓ |
I lead every implementation personally. My team runs the infrastructure.Stefano Bertoli, founder of RuleInside
Thirty Days to Decide It's Worth It
You decide, not us. You do not have to prove it failed.
Thirty days from go-live to decide. If it is not for you, we refund what you paid to start.*
* It applies only on the managed plans: Lite, Starter, Growth and Scale.
On Every Plan, Whatever You Pay
- Product questions from your live catalogue
- Order status and tracking, read off the order
- Returns and shipping policy, from your own rules
- Live product search: stock, sizing, price
- Coupon verification
- Refund requests, captured and sent to you
- Custom voice and accent, tuned to your brand
- Answers in any language
- New customer welcome
- Escalation to you, with the thread attached
- Conversation memory across visits
- WooCommerce, FluentCart and SureCart
- A dedicated phone number, on any plan
- Call recording, analytics and a weekly report
Nothing above is gated. What changes between plans is how many agents we build for you and how much they talk. A human decides anything that moves a euro.
Questions About Pricing?
The questions owners ask before choosing a plan.
Something else. A plugin is a tool you run, and keeping it right is your job. This is a team we manage: we build your AI agents on your catalogue and your policies, then run them. We watch what they say and keep them current. And they take the call, which a chat box can’t.
A support hire is €2,500 to €4,000 a month for 40 hours. Add the search, and an onboarding month you pay salary through. This is 168 hours from €397, live in 24 hours. Nobody to recruit, nobody to cover, nobody to replace. Weighing an outsourced team too? See what outsourcing customer service costs in our guide.
We do, every day, weekends included. If an AI agent gets something wrong we fix it. If you need a change, we make it within 24 hours. That’s what the monthly pays for, and it’s the same service on every plan. Our guide covers when managed AI beats doing it yourself.
An hour at the start, to point us at your catalogue and tell us your policies. Then you listen to it and say yes. After that, a weekly report and whatever you choose to approve. Nothing is left for you to configure.
Yes, and you should. We build your agent on your real catalogue and your real orders. Then you listen to it handle the questions you already get. Nothing goes live until you have heard it and said so, usually inside 24 hours.
Talk time on the agent’s calls, billed by the second and never rounded up. Ringing and voicemail are free. Past your monthly minutes you pay your plan’s rate, nothing stops working, and we tell you at 80 percent.
They come out of the same pool, at half a minute each. Your plan is 1,000 minutes or 2,000 chat conversations and you can spend it either way. It has a ceiling rather than being unlimited for one honest reason: every text conversation costs us AI processing.
Because they hand you a template to configure. This is onboarding, and we do it. We connect your store and write the agent on your catalogue and policies. We build the knowledge base and escalation rules, then test against your real orders. Once, per agent. On Lite and Starter it is waived for the founding cohort.
Both, on any plan. An extra agent is €1,200 and your monthly stays the same, because its conversations already come out of your minutes. Upgrades are tested and live within 24 hours. Downgrades take effect at your next billing date.
Thirty days from go-live to decide, on any managed plan. If it was not for you, we refund what you paid to start. That is your setup fee, or your first month if setup was waived. No notice period inside those thirty days. You tell us in writing and it is done.
Not Sure Which Plan?
Start With Lite. Scale When You're Ready
Same managed service on every plan. We deploy it, we run it, we tune it every week. No lock-in. Upgrade, downgrade or cancel with 30 days notice.
From €397 a month, vs €2,500 or more for a support hire