How We Work Together

These terms are between Ruleinside LLC (trading as RuleInside), a limited liability company organised under the laws of the State of Wyoming, United States, Wyoming filing ID 2023-001209068, whose principal office is 30 N Gould St, Ste 32376, Sheridan, WY 82801, United States ("RuleInside", "we"), and the business that opens an account ("you").

This service is for businesses only. By accepting these terms you confirm you are acting in the course of a trade or profession and not as a consumer. Consumer protection rules, including any right of withdrawal, do not apply.

By creating an account or using the service you accept these terms and the Data Processing Agreement, which forms part of them.

1. What the service is

RuleInside provides AI voice and chat agents that answer and place calls and messages for your store. The agent can answer questions about your products and orders, capture leads, book appointments, and hand over to a person.

We provide the software, the telephone connectivity and the AI models through our suppliers. You provide the content the agent works from (your catalogue, your policies, your instructions), and you decide what the agent is for.

2. Your account

You are responsible for keeping your login credentials secure and for everything done through your account. Tell us promptly at info (at) ruleinside.com if you believe someone else has access.

You must give accurate account and billing information and keep it current.

We may suspend your account immediately if it is being used unlawfully, if it creates a security risk, or if it is being used in a way that threatens the service for other customers. Where the circumstances allow, we will tell you first and give you a reasonable opportunity to put it right.

3. Fees and payment

Your subscription is paid in advance. Plans and prices are shown at checkout and billed through Stripe. Access begins when payment is received and runs for the period you have paid for. The only charge raised after the event, rather than before it, is usage beyond your included allowance, described below.

We do not charge VAT. Prices exclude VAT, sales tax, duties and any similar charge. Where such a charge applies in your country, accounting for it is your responsibility.

Billing and renewal. Subscriptions renew automatically at the end of each billing period unless you cancel before that period ends. The renewal payment is taken in advance of the new period.

Cancellation. You may cancel at any time. Your subscription and your access continue until the end of the period you have already paid for. Cancelling does not switch the service off immediately.

Refunds. Fees already paid are not refunded, including where you cancel part-way through a billing period, except where a refund is required by law. You keep the service for the remainder of the period you paid for.

Price changes. We give at least 30 days' written notice before changing your price. The new price takes effect from your next renewal. If you do not wish to accept it, cancel before it takes effect.

Allowances on managed plans do not roll over. Unused call minutes, messages or other included allowances on a managed plan expire at the end of each billing period.

Minute bundles roll over for twelve months. On a pay-as-you-go minute bundle, minutes you do not use are carried forward and stay available for twelve months from the date they are credited to your balance, for as long as your subscription is active. Each period’s minutes are added to a single balance.

The minutes closest to expiring are used first. Usage is drawn from whichever of your minutes will expire soonest, so nothing lapses while newer minutes sit unused. Any minutes that reach twelve months unused then expire.

Changing bundle keeps the minutes you have. If you move to a larger or smaller bundle, the balance you have already built up stays with you and is not reduced, and you continue to receive your new bundle’s full allowance every period. Each period’s minutes keep their own twelve-month life.

Your balance ends when your subscription does. Carried-over minutes are available until the end of the period you have paid for. They do not survive cancellation and are not exchangeable for money.

Usage beyond your allowance. Each plan includes an allowance of call minutes, messages or other usage. Usage above it is metered and charged at the rates shown at checkout, and appears on your next invoice.

If an overage charge fails, we try the payment again. Your subscription and your account continue for the period you have already paid for; we do not switch off something you have paid for because a usage charge is outstanding.

If a renewal payment fails, the service simply does not continue into the unpaid period. We will tell you and try the payment again, and access resumes as soon as it succeeds. Because the subscription is never supplied before it is paid for, no subscription debt can accrue and there is no collections process.

4. Your data, and your customers' data

You remain the controller of your customers' personal data. We process it on your behalf, on your instructions, under the Data Processing Agreement, which forms part of these terms and sets out our security measures, our sub-processors, and what happens to the data when you leave.

You are responsible for having a lawful basis for the calls and messages your agent makes, and for the information you give the people it contacts.

We do not use your data, or your customers' data, to train AI models.

Before any call or WhatsApp message the service checks opt-out status, do-not-call suppression and recorded consent. Calls, and marketing messages sent automatically, also wait for the calling hours you set (by default 8:00 to 21:00 in the recipient's time zone). A marketing message your staff send by hand to one person is sent at once, and you are responsible for the time it is sent. Messages that are not marketing, and a code a customer asked for within the last 24 hours, are not held for the hours. If any check cannot be completed, the recipient is not contacted. You must not attempt to circumvent these checks, for example by marking a marketing message as not marketing.

5. AI disclosure: your obligation

The agent tells the people it speaks to that they are talking to an AI, and that the call is recorded. We provide the mechanism; you are responsible for the outcome, because you control the agent's greeting and its instructions.

You must ensure that every agent you operate:

• tells the person clearly, at the start of the conversation, that they are speaking to an artificial intelligence;
• tells them the call is recorded, where recording is in use; and
• complies with the law on recording, marketing and unsolicited contact that applies where the people you contact are located, including, in some United States jurisdictions, obtaining every party's consent to the recording.

Under the EU AI Act you are the deployer of the system and carry the deployer's obligations.

We provide an automatic check that warns when a greeting appears not to make these disclosures. That check is a safety net, not a guarantee. It warns and does not block, so a greeting that fails it can still go live. Reviewing your greeting remains yours.

6. What you must not do

You must not:

• use the service to break the law, or to contact people you have no lawful basis to contact;
• present the agent as a human being, or remove the disclosures in section 5;
• use it to harass, deceive or defraud;
• attempt to extract our source code, resell the service, or use it to build a competing product;
• upload content you have no right to use, or content that infringes someone else's rights;
• attempt to reach another customer's data, or to test the security of the service without our written permission.

7. Refunds and order changes

The agent never processes a refund on its own. Where a refund is discussed, the request is recorded for a person at your business to approve. Any refund is yours to grant and yours to fund, under your own policies.

8. Availability

We work to keep the service available and will give reasonable notice of planned maintenance where we can.

We do not offer a service level agreement or an uptime guarantee. The service depends on telephone networks and third-party AI providers that we do not control. If you need contractual uptime commitments, tell us before you sign; we will say honestly whether we can offer them.

9. Intellectual property

We own the service and everything in it. You own your content (your catalogue, your prompts, your recordings and your customer data), and you grant us the licence we need to operate the service for you.

10. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, our total liability to you in any twelve-month period is limited to the fees you paid us in the twelve months before the claim arose, and neither party is liable for loss of profit, loss of business, or indirect or consequential loss.

The agent is software and it can be wrong. It can misunderstand, and it can say something you did not intend. You are responsible for what your agent says to your customers, for reviewing its instructions, and for the commercial decisions taken as a result. Final decisions that matter (refunds, contracts, prices) must be made by a person at your business.

11. Term and termination

Either party may terminate as described in section 3. Cancellation takes effect at the end of the period you have paid for.

We may terminate immediately if you materially breach these terms and do not put it right within 14 days of being asked in writing, or immediately and without notice if the breach cannot be put right.

After termination you have 30 days to export your data through the service. At the end of those 30 days we permanently delete all personal data we process on your behalf, including the records held by our voice provider, unless the law requires us to keep it. If you would rather have the data returned, tell us in writing within those 30 days and we will provide it in a structured, commonly used, machine-readable format and then delete it. We will confirm deletion in writing if you ask.

During the term, categories of data expire automatically on shorter periods, set out in the Data Processing Agreement and in our Privacy Policy.

12. Changes to these terms

We may update these terms and will post the new version here with a revised date. We give at least 30 days' notice of material changes, by email to your registered address. Adding or replacing a sub-processor is not covered by this notice: it follows the at least 14 days' notice set out in the Data Processing Agreement and on our sub-processors page. If you continue to use the service after a change takes effect, you accept it. If you do not accept it, cancel before it takes effect.

13. Governing law

These terms are governed by the laws of the State of Wyoming, United States of America, and the courts of Wyoming have exclusive jurisdiction, without regard to conflict-of-laws rules.

This does not deprive you of the protection of any mandatory law of the country where you are established, and it does not affect the rights that data protection law gives to individuals, which are governed by the Data Processing Agreement and the Privacy Policy.

14. General

If any part of these terms is unenforceable, the rest continues to apply. Our failure to enforce a term is not a waiver of it. You may not assign these terms without our written consent; we may assign them to a successor of our business. These terms, together with the Data Processing Agreement, are the whole agreement between us.

Questions: info (at) ruleinside.com.